Is Apple Going All Microsoft?
Microsoft was once painted as a boring brown suited man. While Apple was the dynamic and clever guy with things to do and new ideas to realise.
Fast-forward from the 90’s and Noughties to now. Today, Apple has become the bulbous-nosed big fella with bulging cash stuffed pockets and a half-smoked cigar sitting in the ashtray.
While, the once giant Microsoft, is now a mere slice of Apple, they’re shooting new goals. And Microsoft is looking every bit like an ambitious youngster. Coming up with new hardware ideas to tease a jaded public, Microsoft is getting fresh attention.
Meanwhile, Apple is bobbing around in the tub. Having made a triple motza with cheese on a tech hungry public, Apple looks smug. Armed with irresistible marketing, they reeled us with appeals to think different. Until we all thought differently, together.
In exactly the same way.
Having conquered, it feels like Apple sat back and stopped creating fresh designs. Cupertino’s computer innovation at Infinity Loop is languishing. So much so, that their most loyal fans – the creatives – are actively admitting the shiny Apple is losing its appeal and tastes a bit stale.
Back when everyone wanted to be a bright individual, Apple was on a roll. Like holding a Coke, Apple became the symbol of the people to be.
Now that we all know iPhones are way too expensive for what you get. And it’s obvious there are other brands offering better hardware with more va va voom.
Suddenly, it’s becoming clear that our beloved Emperor really is in the altogether. And it’s not a pretty sight.
With computer tech that’s losing its edge against refreshed competition, Apple is turning into Version 2.0 of the once frumpy Microsoft.
You could say the death of Steve Jobs put the last nail in the Apple box, as his innovation went with him. Or, that the revelations about his abuse of his first wife and daughter forever took the shine off the Apple magic they painted in our imagination.
Whatever it is or was, the tide is turning. People want improvements and solid support. Not smooth talk and arrested development.
So what’s next? Another fresh company ready to capture our high tech attentions? Or, will Microsoft find its feet being the new and clever underdog of hi-tech hardware? While Apple runs its fingers through it’s heaped up treasure trove (I think they call that asset management). Then brandishes its flabby arms to produce increasingly boring iterations of the same old same old (but now with coloured keyboards), something has gotta give.
Time to pass the popcorn. Because the Apple vs. Microsoft match is just getting started and it’s gonna be a ding-dong doozy!