Are You Empowered By A Name?
All of these confusing names are part of the usual Internet gobbledygook that you trip up on whenever you’re trying to find things. In this case, they are all online album-related websites. But why use the expression “powered by..?”
I suppose it’s part of the overall Internet beat up that we’ve grown so used to. That, and the creation of some of the most bizarre words the world has never known. I mean, “powered by Piwigo?” It sounds like a small gerbil, running flat out on a hamster wheel.
Or, “powered by Peoguest”? That conjures images of a visitor with a bladder problem. And, Xeobook sounds like a Teutonic way of saying you "See a book" (Now you must read it. And like it! Okay!).
Maybe it’s just me but it seems people happily accept these nonsensical inventions without a Flickr…
It’s a bit like finding the name of that new medication: Tribowelblocka, Maxxipong or, Bedbrefrefresch…
Or when your Doctor says:
“Take a Porporme capsule whenever your mood starts to drop”
“Have you found the Peoguest helpful? Just make sure to keep up the fluids, won’t you?"
“Ah yes. Have you tried Coxaflopyn? You’ll find it’s the perfect solution for impotence.”
Of course, drug companies use computer programs to come up with snazzy new names. So, in this brave new world of contrived titles, maybe DrBGuestbook is the place to go to sign in for online prescriptions?
Like the world of medicines, the same phenomenon of grinding out invented website names is giving us even more weird words to curl our tongue around. Meaning, the days of generic Internet names like house.com, and fish.net, are pretty much gone.
Today, sites have to sound like a cross between a child’s toy, a laptop, and a hotel (“powered by Guestwho”, “powered by Scarbook”, “powered by Plogger (Post a comment!) [sounds a bit like plonker, doesn’t it?]. Or, for the program savvy, “php by Smartisoft”). That’s about as catchy as a lead bar thrown out the back of a plane.
What’s in a name, they say? Well, judging by these tongue ticklers, obviously a lot. But is there power in a name? Or, more to the point, are you or these companies empowered by a name? I think of it this way: if you were proud to buy a Piwigo… or, confided to your friends that you have a Peoguest at home, then I’d have to say, definitely.
Because if you are empowered by a name, it seems you get everyone's attention.